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Obagi’s SKINCLUSION is a global awareness initiative celebrating diversity and inclusion.
The SKINCLUSION initiative represents our commitment as leaders in the skin care space to elevate the global dialogue about diversity and inclusion, and spark actions that are more inclusive and reflective of all of our beautiful differences. We’re proud of Obagi’s 30-year legacy of providing effective, science-based skin care products for all skin tones and that we were the first professional skin care company to specifically design clinical research protocols to include all six Fitzpatrick skin types.
Everyone’s skin is beautiful & unique…
Each of us has specific skin care needs based on our:
Obagi has been a long-time champion of diversity and is the first medical skincare brand to design its clinical research protocols to cover all six skin types across the Fitzpatrick skin spectrum – a scientific classification that identifies six different skin types according to the amount of pigment in the skin and the skin's reaction to sun or ultraviolet light exposure.
Unconscious or implicit biases are attitudes and stereotypes that are largely unintentional, automatic and outside of our awareness. Everyone holds unconscious biases, which reflect deeply ingrained stereotypes that can affect how we view and treat others and how we make decisions. They are unique to every individual and influenced by our:
Cultural diversity includes groups of different cultures and backgrounds working collaboratively. This was recognized as a “common heritage of humanity” by UNESCO2 and considered important to safeguard as it directly affects human dignity.
Obagi is a female-led independent global skin care company with a commitment to diversity and inclusion in all aspects of its business – from corporate culture to product development.
We believe skin care is more than “correcting” or even “preventing,” it’s about unleashing your skin’s full potential. That’s why at Obagi we create inclusive products that support the diversity we all bring to the table. It’s about developing scientifically backed, clinical-quality formulations to promote healthy, future-facing skin. We see the future of skin care ahead of us, and we’re making a conscious effort to make sure everyone is represented—not just for today but for many more tomorrows, too.
Because, just like the people who use our products, we’re not interested in looking backwards. We’re creating the future of skin care—and a community of future fearless customers who remind us why they choose Obagi.